Being an artist is one thing, being a business person in the arts industry is another. The advantage, however, is that the artist can also become a business person. In this post, we look at practical steps that you can take to start your art business online and set it off. Read on.
1. Identify Your Target Market
For most artists, the work that they create is purely out of passion. This can present a challenge when it is time to look for buyers for a particular piece. However, one thing that artists can do, which will help them have peace of mind, is to create beforehand and then look for the target market. This allows you to stay focused on the piece and give it your best. Your target market will be people you know are interested in what you create. There are several ways that you can identify your target market as follows. You may also check out the Royal Design website for more ideas.
- Social media survey
- Distribute questionnaires
- Study your competition
2. Generate Leads
Once you have identified your target market, the next crucial step is to generate leads that will bring you closer to actual buyers for your work. In this step, you may choose to hire a digital marketer to help you, or you may decide to make use of available online resources to learn how to generate leads from your target audience.
3. Market to Your Audience
Immediately you start generating actual leads, the next crucial step is to begin selling your artwork to these leads. It is at this point that you will need to use your creative genius to appeal to their tastes. Additionally, you may also want to take the lead through a self-realisation journey that allows clients to identify the type of artwork to buy or order for you to create.